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online services • Africa • 6/16

Jumia Becomes the One Stop Online Destination in Africa People can now find on Jumia all their needs

Africa Internet Group is today connecting its companies into Jumia’s ecosystem with a new vision, "Expand your horizons". The new Jumia ecosystem will give access to products and services from its 8 leading platforms. After 4 years of successfully establishing and growing its online services as leaders in their markets, Africa Internet Group, now Jumia, has become the N°1 E-commerce platform in Africa.

“We founded our companies with a very strong belief: Internet can improve people’s lives in Africa. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.” said Sacha Poignonnec and Jeremy Hodara, founders and co-CEOs of Jumia.

People can now find on Jumia all their needs ; branded products with Jumia, local sellers with Jumia Market (prev. Kaymu), hotel booking with Jumia Travel (Jovago), food delivery with Jumia Food (Hellofood), classifieds with Jumia Deals (Vendito), Jumia House (Lamudi) and Jumia Car (Carmudi), and lastly logistics services with Jumia Services (AIGX).

Furthermore, sellers will also benefit from this move, by getting access to more traffic and to a greater world of opportunities. Every day, Jumia helps and encourages restaurants, hotels, local sellers, brands, real estate agents, car dealers, large companies and logistic companies to become better, bigger, more performant, thus creating positive impact for Africa.

The founders reiterated that, “Operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers. We want to have one strong brand that is trusted and loved by our customers across Africa”.

Jumia’s new vision, “Expand your horizons”, expresses the group’s ambition to transform people’s lives through internet, overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere. • Source: APO (6/16)


security tips • Africa • June 2015

e-Commerce: MOBOfree’s CEO Shares Top Security Tips with African Consumers

90% of scammers have the same specific behavior patterns

With Africa experiencing an e-Commerce revolution, more and more African consumers are looking for ways to protect themselves against scammers. According to Cristobal Alonso, CEO of"African consumers need to adopt some key habits in order to avoid fraudsters."

Tips on how to shop safely on an online social marketplace:

1. Keep things local. Meet the seller in person, check the item and make sure you are satisfied with it before you make a payment.

2. Do not pay in advance, not even for delivery. Buyers – don't make any payments before receiving an item. Sellers – don't send an item before receiving payment. Exchange item and payment at the same time.

3. Always meet in a safe, public location. Before meeting, try to collect as much information as possible about the individual you are going to meet.

4. Never give out financial information. This includes bank account details, eBay/PayPal information, and any other information that could be misused.

5. Buy and sell only on the most trusted marketplaces with robust security measures. Avoid those that have no content monitoring or clearly outlined security measures.

6. Use common sense. If the deal looks too good to be true – it is most likely a scam. Nobody sells new cars for half the price or new iPhones for 200 Nairas.

Most of the local classified players have the standard safety measures in place: the possibility to report a scam or rate a user; safety tips visible for all visitors, etc. But reality shows that such measures are far from enough.

“At MOBOfree, we have a wide range of unique measures, which makes MOBOfree the safest and most trusted marketplace in Nigeria, Uganda and other African countries. We protect our users by ensuring that only honest, real people are buying and selling on our platform,’’ says Cristobal Alonso.

“Our priority is to eliminate scam BEFORE it becomes visible to buyers; before someone gets scammed, before they lose money or report suspicious behavior. At MOBOfree, we don’t just play the “you inform us, we react” game. Such a basic security measure as the possibility to report ads is not enough to guarantee the security of the African consumer,” says the CEO of MOBOfree.

MOBOfree has a special automated algorithm identifying scam behavior. He adds, ‘’You might be surprised but 90% of scammers have the same specific behavior patterns on our platform and in many cases we can say a person is carrying out or going to carry out some form of illegal activity even before seeing the content of his or her classifieds.’’

MOBOfree also has a dedicated quality control team which reviews every single advert manually before launching it live. “I can confirm that up to 30% of the classifieds submitted to MOBOfree are removed during quality check so they never become visible to our visitors. There is a real risk on platforms that do not implement such advanced security measures,” says Mr. Alonso.

In addition to that, MOBOfree has an internal rating system allowing buyers to rate sellers and report suspicious/illegal activities as well as a phone safety hotline so that any issues can be reported immediately.

MOBOfree recently launched the MOBOguard program, allowing their users to search for scammers, report them, and get a reward for it.

“Almost 1/3 of our user database joined the program, so when someone asks how many people are working on MOBOfree’s scam control, I joke that our security team is over 1 million strong,’’ says Mr. Alonso.

According to MOBOfree, the car classifieds category is extremely popular among fraudsters in Nigeria, generating approximately 3 times more fraudulent classifieds in comparison to other categories.

For such specific cases, MOBOfree has a dedicated team of offline agents. “If we notice that someone is uploading big volumes of car classifieds, our dedicated cars category manager goes to meet the car dealer live to ensure that he or she is a real person with real cars. Teams of MOBOfree agents are also proactively working with all the largest car dealers – meeting them in person, checking every car and taking photographs of the cars themselves to ensure that car buyers on MOBOfree get access to trustworthy car classifieds,’’ explains MOBOfree’s CEO. • 5/15

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malware • Africa • 6/16

Check Point Research Shows Corporate-Targeting Malware Families Continue to Grow, while African Countries Demonstrate Volatility in Threat Rankings

Threat research for May 2016 also found that banking or financial malware families are both increasing

Check Point Software Technologies Ltd. (NASDAQ: CHKP) has published its latest Threat Index for May 2016, revealing that the number of active global malware families increased by 15 percent in May 2016.

The May Threat Index presents a mixed view of Africa, with several countries making quite strong moves up and down the index - the higher their relative ranking in the index, the greater the threat of cyber-attack. There are four African countries in the top ten of the index, including Malawi who currently sits at third (improving by one position from the previous month).

The others include Djibouti, Namibia and Angola. Just outside of the top ten, at eleventh, sits Botswana. There are 112 countries on the overall Index. West African technology and economic hub, Nigeria is currently ranked 19th – a significant improvement on April’s 11th position.

While, in a reversal of fortunes of sorts, east African powerhouse, Kenya shifted a massive 46 positions to sit at just 37th. Globally, Check Point detected 2,300 unique and active malware families attacking business networks in May.

It was the second month running Check Point has observed an increase in the number of unique malware families, having previously reported a 50 percent increase from March to April.

The continued rise in the number of active malware variants highlights the wide range of threats and scale of challenges security teams face in preventing an attack on their business critical information.

Most notably:

“As Bring Your Own Device (BYOD) continues to be a trend and smartphone penetration on the continent grows, companies are at an increased risk from Hummingbad in particular, and other malware. Combined with the growth in malware family numbers overall, this represents a significant business risk. Enterprises of all sizes must educate themselves on the security threats they face and invest in solid measures to protect their networks and corporate data,” Rogers said.

In May, Sality, Virut and Conficker were the top malware families in Kenya, while Gamarue, Sality and Dorkbot featured in Nigeria’s top three. Internationally, Conficker was the most prominent malware family, accounting for 14 percent of recognised attacks. The top ten families were responsible for 60 percent of all recognised attacks around the world.

Source: APO (6/16)


IT development • Africa • May 2015

Egyptian Tech Firms Expand Footprint in Africa with Expected Business Deals Worth USD 7 Million

The Government’s Africa Together Initiative Strengthens Egypt’s Position as a Regional Sourcing and ICT Services Hub

As a part of the country’s efforts to increase IT exports and achieve ambitious economic goals, Egypt’s Information Technology Industry Development Agency (ITIDA) helped setting out a number of partnership protocols and concluding business agreements between Egyptian companies and 17 leading African telecom companies, financial institutions and ICT enterprises, in 6 different African countries, in the framework of “Africa Together” program, Round II.

The program reflects the government commitment to accelerate economic growth by expanding the export footprint of its domestic enterprises and help them penetrate different regions in this fast growing continent. The Egyptian companies began to reap the fruits of the program, custom-tailored to increase their exports, by a number of deals totaling an estimated USD 7 million.

Over a three-day visit paid by the African delegation, a number of prescheduled one-to-one meetings were held, and site visits to the premises of Egyptian companies were made. On the last day, the visit was finished off with a gala dinner held under the auspices of H.E. Khaled Negm, the Egyptian Minister of ICT, during which ITIDA presented a movie that recapped the program, highlighted the planned initiatives for developing the local IT industry, and featured two keynote speeches by ITIDA’s CEO, Eng. Hussein El-Gueretly and Jyoti Lalchandani, IDC’s group vice president and regional managing director for the Middle East, Turkey, and Africa.

As many IT Egyptian enterprises with high potential for exports seek to broaden their market exposure, ITIDA in cooperation with IDC implemented a research led Go-To-Market initiative to build up knowledge of African markets and how to approach them effectively.  This included providing Egyptian companies with market analysis of 9 African markets, demand analysis of 160+ African enterprises followed by a matchmaking trip in Kenya where Egyptian companies conducted 800+ one to one business meetings with over 130 African enterprises and customers over 3 days.

“The agency leaves no stone unturned in exploring the ICT African markets in terms of prospects and challenges” ITIDA’s CEO, Eng. Hussein El-Gueretly said. “In pursuit of growth, Egyptian companies made unremitting efforts in studying these opportunities and bringing about real business benefits” he added.

Among the signed agreements, Raya Corporation, the Middle East’s largest CIT company based in Cairo, signed business agreements in the field of systems integration with IE Networks as well as Tahses ICT and Consultancy from Ethiopia and the Nigerian Mayakorp.

In the area of field force automation & unified emergency response platform, Softec International partnered with IPMC from Ghana. Also, Smartec inked a contract with the Ghanaian Batiletch in network optimization and home automation while contracted with the Kenyan Sarova Group of Hotels. IT Blocks, the Egyptian software company, agreed with Afcor from Ethiopia and Dhanush Infotech from Kenya on IBM software deployment. BI Technologies signed agreements with Exceed IT Systems from Ethiopia and IPMC from Ghana. Softlock signed with the Nigerian Mayakorp and SystemTrust as well as the Ethiopian Exceed IT Systems.

Additionally, the Nigerian Airspace Management Agency and Dhanush Infotech from Kenya partnered with Zas Soft in the area of ERP.  Bsystems Ltd from Ghana signed with Infasme while EME International signed agreements to provide enterprise mobile solutions to the Nigerian Netplus and Ouranos Technology Limited as well as the Ghanaian Bsystems. Sumerge will provide enterprise solutions to Mayakorp from Nigeria and the Ethiopian Websprix. Link Development will provide banking, public sector and telecom solutions to Masterpiece Fusion from Kenya.

Hitekenofal, a leading provider of integrated communication network solutions since 1987 in Egypt, agreed to provide communications networking services to Batitech from Ghana, the Ethiopian Websprix and Exceed IT Systems as well as Even Data and Hamms Engineering from Zambia. Soft Trend signed with Mayakorp from Nigeria to provide security solutions.

Africa Together, one of ITIDA’s programs, was launched in last August to support Egyptian companies’ exports of IT services and products targeting the African markets. The premier global market intelligence firm, International Data Corporation (IDC) worked hand-in-hand with ITIDA, the executive IT arm of the Egyptian Ministry of Communications and Information Technology, to give a leg up to Egyptian ICT companies in penetrating high-growth markets across Africa – especially in Uganda, Ethiopia, Kenya, Tanzania and Nigeria – through joint partnership and market development efforts. • 5/15


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