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Mobile World Congress 2009
Barcelona, 16-19 February

Preliminary Agenda

The Mobile World Congress 2009 will be influenced by two key themes that will firmly embed themselves in the strategies of telecoms companies across the globe. Open standards, open access, open development platforms and open source are all gathering pace and will converge to drive the first theme; the open mobile ecosystem.

The second theme is one that is common to industries the world over – the environmental impact brought about by their operation. Although there is an increasingly positive relationship between mobile usage and the society it impacts, it is clear that much needs to be done to maximise this potential to align business processes with a strategy for sustainability. These themes will primarily be addressed in the keynote sessions, but will be relevant to the event as a whole.

Further to these, the event will introduce three common streams as well as intensive, special focus sessions to address the pertinent industry topics that will run over the first two days of the event. The three common streams will focus on topics relevant to the technical development of advanced products and services, the relationship between mobile usage and the society around us and business strategies for growth and development. The special focus sessions will allow delegates and speakers a deep examination of location-based services, open source in mobile, Mobile 2.0 and M-Finance.

For the final day, the focus becomes even more concentrated as three topics —Entertainment, Advertising and Network Evolution— have each been allocated a dedicated stream. These will feature in-depth analysis, cutting edge debate and the very latest examples of best practice. 

Tuesday, 17 February

Segment: CEO Strategies for Growth

Globalisation, Mergers & Acquisitions
Investment; Markets, Resource; Business Models; Expansion; Branding; Territories; Growth; Strategy; Emerging; Segment; Reach; Positioning

Convergence
Internet & Entertainment Convergence; Role Definition; Revenue Sharing; Terminals Changing Role; Converged Service Providers; Authentication; Quality of Service; Interoperability; Joint telecom operator and vendor partnerships; Access points; VoIP; FMC; FMS; Homezone

Segment: Products and Services

Devices
Chipsets; Functionality; Components; Power consumption; Multi-mode; multi-content and multi-standard handsets; Mobile internet devices; Role of the device in driving content and application usage; What do users want?; Ultra low-cost to high end fashion; UI design and the user experience; 3D graphics; Haptics and multi-sensory interfaces; Role of handsets in all-IP environments

Security and Protection
Fraud; Risk; Revenue Assurance; Revenue Leakage; Mobile Security; Malware; Network Access Control

Segment: Mobile Society

M-Government
Measurement; Politics; Votes; Security; Resource; Public; Public Sector; Education; Health; Tracking; Taxes; Ballot; Census; Housing; E-government; Citizen; Information; Participation; Legislation; Platform

Disaster Recovery
Emergency; Rescue; Communication; Contact; Alert; Mass Alert; Aid; Security; Management; Recovery; Operations; Workforce; Plan; Monitoring

Segment: Special Focus 1

Open Source
Linux; Widgets; Open access; Handset requirements; Value chain players; Business opportunities and models; Mobile APIs; Security and interoperability; Fragmentation; Application development; Mobile Web applications; Open source communities; Cross platform development

Segment: Special Focus 2

LBS
Monetisation and business models; Industry challenges; Interoperability; Regulation; LBS technology; Consumer experience; Service context; User interface and interaction; LBS best practices; Privacy and security; Location and marketing; Combining LBS and rich data; Value chain; Social networking and location: adding value to the user

 

Wednesday, 18 February

Segment: CEO Strategies for Growth

Segmentation/Branding
Youth, Grey Market, Segmentation Tools, Data Mining, Advertising, Tariffs, User Generated Content, Social Networking, Child Protection

Pricing Models
The significance and impact of flat rate models; Effective promotions and pricing strategies; Product bundling; Encouraging revenue and subscriber growth in ultra competitive markets; The continuing importance of segmentation and capitalising on the niches; Pricing for content; Driving mobile broadband usage; Incorporating “disruptive” services into pricing strategies; Regulatory landscape

Segment: Products and Services

Messaging
Messaging platforms; Next generation messaging; Messaging 2.0; IM, MMS; SMSC

Network Evolution
W-CDMA HSPA, LTE, WiMAX, UMB, MIMO, Mobile Broadband, NGMN, Next Generation Networks, OpEx/CapEx

Segment: Mobile Society

Enterprise
Corporate; Business; Business Applications; Interactivity; Real-Time; Location; Productivity; Office, Travel; Delivery, Sales; MultiMedia; Converged; Real-Time

Health
Monitoring; Diagnostics; Reporting; Emergency; Treatment; Remote; Diagnosis; Care; Disease; HIV; TB; Pregnancy; Doctor; Patient; Hospital; Data

Segment: Special Focus 3

Mobile 2.0
3rd Party Applications, Developers, Open Mobile, API, Aggregators, Mobile 2.0

Segment: Special Focus 4

M-Finance
Money Transfer; m-Payments; m-Banking; Creating a Mobile Money Ecosystem; Global Platforms; Infrastructure Requirements; Market Opportunity; Security; Handset Capabilities; Regulation; Value Chain Definition

Thursday, 19 February

Segment: Special Focus 5

Mobile Advertising
Driving real adoption?; Creating an advertising ecosystem; What is the value of mobile to advertisers?; Personalisation & Targeting; Measurement & Metrics; Defining Best Practice; Privacy issues; Emerging trends; Delivering ads with personal; relevant context; Capturing and utilising rich data Cross platform campaigns; What makes a mobile campaign successful?; The role of agency and media planner; Advertising and the role of 2D barcodes; Examining the value chain

Segment: Special Focus 6

Mobile Entertainment
Games, Music, TV, Video, Film, DRM, Graphics, Business Models, Devices, Graphics, Convergence, Multimedia, Service Delivery Platforms, Content Management, User Interface, User Experience, User Generated Content

Segment: Special Focus 7

Network Evolution
W-CDMA HSPA, LTE, WiMAX, UMB, MIMO, Mobile Broadband, NGMN, Next Generation Networks, Network Outsourcing, Network Sharing, IP Core Networks, IMS, OpEx/CapEx, Network planning, Backhaul

Segment: Special Focus 8

Business and Operational Support Systems
Billing, CRM, Service Delivery Platforms, OSS, BSS

 

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