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Connecting Africa Com • 9-10 June 2015 • Senegal

Interview with Thecla Mbongue, Ovum

“Innovation doesn’t only lie in the service provided but also in making the service easily accessible” • Broadband access is improving in West Africa, but how to seize the opportunities it brings? Thecla Mbongue, Senior Analyst at Ovum and speaker at Connecting West Africa 2015, gives her views on West Africa’s broadband markets.

Investment in broadband networks is still going strong in the region. On the mobile side, 3G networks are still expanding: “In 2015, we are expecting further expansions of 3G networks in West Africa, which are now live in all West African countries but often with limited coverage. We forecast the number of 3G subscriptions to increase by around 42% this year to exceed 61 million.” says Thecla. 

Beyond 3G, other technologies are beginning to make their marks: “Operators also focus on higher speed broadband networks such as LTE or FTTx. LTE was live in Nigeria, Ghana and Cote d’Ivoire end-2014, while Senegalese operators also run trial networks. The digital broadcast migration completion will play a key role in boosting LTE deployments as we expect more spectrum to be released.”

The next key question for operators is how to generate revenues from this investment, with new types of services: “Large groups have hinted they are now increasing focus on digital services” says Thecla, mentioning in particular Internet and social networks access, locally relevant applications, video and music streaming. In addition, “better data connectivity and take up of mobile financial services will also help growing e-commerce services.”

Which players are most active in the field of digital services? Thecla mentions international groups MTN and Millicom as particularly interesting, citing their involvement in the e-commerce through the AIH joint-venture, which powers platforms such as Jumia. Accessibility and affordability of new services are equally important, as Thecla gives special credit to operators who are segmenting tariffs in order to give access to data services efficiently:  “Innovation”, she says, “does not only lie in the service provided but also in making the service easily accessible.”

Beyond operators, a new digital landscape is emerging:  “improved broadband access has redefined the way people communicate between each other in the region but also the way enterprises, governments, institutions and service providers interact with their customers and /or audiences or the way and the speed at which information becomes available to end-users”.

In this context, traditional stakeholders such as telecom operators need to re-consider their position in the ecosystem if they want to remain relevant. New strategies and new partnerships are required to sustain a position in the digital market: something that will be at the centre of discussions at Connecting West Africa. •

Visit Connecting Africa Com website to get more information.

Thecla Mbongue is a Senior Research Analyst in Ovum’s Middle East and Africa team and has a key focus on mobile operator and vendor strategies in sub-Saharan Africa. She will give a presentation on trends and forecasts in the region’s telecommunications market at Connecting West Africa on 9th June.

 

 

 


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Central Asian International Exhibition of Telecommunications and Computer Technologies

Organisers of Kitel (Almaty, Kazakhstan)

Iteca

Address : Kazakhstan, Almaty 42, Timiryazev str., 2nd floor
Postcode : 050057
Phone : +7 3272 583434
Fax : +7 3272 583444
WWW : www.iteca.kz
E-mail : contact@iteca.kz 

Iteca, an exclusive partner of British International exhibition organiser ITE Group Plc., is the leading organiser of international exhibitions and conferences in Kazakhstan, Central Asia and the Caspian region. Today Iteca organises more than 40 events in various industry sectors throughout Central Asia. Today Iteca has offices in Almaty, Astana (Kazakhstan), Tashkent (Uzbekistan) and Baku (Azerbaijan). In Almaty Iteca organises such exhibitions as KITEL (communications), KazBuild (construction, interiors, heat & vent), WorldFood, KIOGE (oil&gas), etc.

ITE Group Plc

Address : United Kingdom, London, 105, Salusbury Road
Postcode : NW6 6RG
Phones : +44 (0) 20 7596 5000
Faxes : +44 (0) 20 7596 5111
WWW : www.ite-exhibitions.com
E-mail : enquiry@ite-exhibitions.com

ITE Group Plc, the leading international exhibition and conference organiser and b4b internet group in emerging markets, was founded in 1991, chose Iteca as their exclusive partner in Kazakhstan in 1993. The ITE group is the largest independent operator of the international trade exhibitions and conferences in CIS, Eastern Europe, Asian countries and other regions. Over 300 events are organised yearly, servicing 50 000 corporate clients, attracting over 2.5 million visitors from around the world. ITE works with government export agencies and major trade associations in its key client markets. It also ensures that the highest level of government and ministerial support backs all events, both locally and internationally.

ITE is a member of the Union des Foires Internationales and the Association of Exhibition Organisers. 

 

 




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