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Xtract, the leading provider of social intelligence-based analytics solutions, announced today an upgrade to its flagship social intelligence platform, Social Links. Social Links enables network operators to analyse the behaviours and interactions of mobile subscribers within the network, helping them to monitor and identify the best targets for revenue generating targeted messaging campaigns.
Key benefits of the new platform include product launch capabilities for totally new kinds of products, increased personalisation features and new dashboard reporting functionality, allowing operators to effectively monitor churn virality across the mobile network. Social Links is already helping operators worldwide and in one recent case gave the selected operator a percentage product take-up almost 4 times that of the competition.
Mobile subscribers increasingly seek to engage with more applications and enriched services. Industry analysts predict the app download market to generate revenue of up to $4.2 billion by 2013[1] and research predicts that mobile application store users will quadruple to more than 100 million in five years[2]. This presents a major revenue-generation opportunity for operators.
On the other hand, churn continues to be a major threat, especially in volatile prepaid markets. Randomly or poorly targeted marketing will result in a lost opportunity in both cases. Xtract has seen several examples in prepaid markets, where incentivising subscribers, who were not going to churn, with campaign offers actually destroys secured revenue. Another recent phenomenon has been to launch new services to subscribers with SNA, but relying only on non-contextual influencers to drive the launch virally – leading to failure.
Xtract believes that successful targeting relies on the operator’s ability to analyse a combination of a mobile subscribers’ propensity to do something, combined with their influence within the fabric of the network. The analysis of mobile subscribers’ social context aware propensity to do something, combined with their influence has proven itself in Xtract’s Social Links platform.
It allows operators to effectively harness key influencing factors of customer pull and target even subscriber groups that have traditionally been more challenging to reach, particularly the pre-paid market which makes up 77% of global subscriber share. Social Links also allows operators to benefit from the value of demographic prediction capabilities in targeting pre-paid subscribers, as well as the power of predictive social network analytics (SNA) in churn prevention, new product launches and the top-up marketing required for operators to retain a loyal pre-paid subscriber base.
“Over the past twelve months, we have witnessed a shift in industry perception in the value of social network analytics, as the idea has evolved from initial hype and buzz of conception through to a mature, valuable network asset. As a result, many operators are beginning to recognise the business benefits of analytics as a solution to unlocking the gates to previously untapped revenue y,” said Mikko Röntynen, Product Marketing Manager, Xtract.
“As leader in this continually developing space, Xtract is ideally placed to forge the way in driving increased awareness of its value and benefits. Our platform allows us to build further on the success of our pioneering technology, enabling mobile operators to expose and harness the value of subscriber network interactions and drive valuable revenue opportunities through a combination of greater understanding, sophisticated product marketing and targeted, personalised campaigns.”
The key benefits of Social Links 3.5 include:
16-2-10
Xtract is the leading provider of Social Intelligence based analytic solutions and services to mobile operators. Its tools analyse the wealth of customer profile and service usage data to predict the propensity of subscribers and those in their social network to either churn or increase spend, and influence others to do likewise. Consumer behavior is analysed on a far deeper level than by using historical data alone, also gaining insight into and understanding how customers communicate with each other, and who are the most influential in the network. Xtract also provides custom analytics to other verticals especially in the Finnish market. The core offering is dynamic segmentation based on rich data feeds, with other applications include optimization and fraud detection.
Airtime for Movistar Phones in Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama and Peru Sold through U.S. Distribution and etopuponline.com
Telefónica, one of the world’s leaders in the telecommunications sector, and MoreMagic Solutions, a leading mobile solutions provider, announced today that U.S. friends and family of Telefónica customers are now able to recharge Movistar mobile phones throughout Latin America, with recharge services delivered via MoreMagic Solutions International Recharge Hub. Telefónica operates twelve Latin American countries under the Movistar brand. From hundreds of thousands of retail locations, or the web - www.etopuponline.com, a customer can send a gift of prepaid airtime to a Movistar mobile phone.
MoreMagic Solutions International Recharge Hub leverages an extensive network of hundreds of thousands of retail locations in the United States, where customers can send airtime to Movistar customers in Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama and Peru.
“Movistar customers are asking friends and family throughout the world to help them stay connected in a cost-effective and convenient way, and we are pleased to work with MoreMagic Solutions to meet their needs,” said Jaime Grau, Transactional Services Director at Telefónica Latinoamérica. “In communities throughout the United States, customers can purchase a gift of airtime at their neighborhood convenience store, or via the internet at etopuponline.com, and the Movistar mobile phone back home is immediately credited.”
“Mobile customers throughout Latin America are asking friends and family to try out international recharge, knowing that a gift of airtime is affordable and that the airtime is immediately available,” said Pankaj Gulati, chairman and CEO, MoreMagic Solutions. “MoreMagic Solutions is pleased to work with Telefónica to enable gifts of airtime for Movistar mobile phones is so many countries, sent from our extensive network of stores, or our internet portal, etopuponline.com.” • 15-2-10
Telefónica is one of the world’s largest telecommunications operators, offering fixed and mobile telephony, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 268 million. • With deployments in more than 50 countries worldwide, MoreMagic Solutions offers payment solutions for mobile operators, financial institutions, content providers, and distributors, enabling consumers to purchase goods and services on demand using a mobile phone, POS, or web.
AT4 wireless announced that it is now offering additional Interoperability Test Suites in the framework of WiMAX™ Certification, being the only Laboratory worldwide that can provide in-house the full range of testing services required for WiMAX Certification.
AT4 wireless was selected in 2004 by the WiMAX Forum® as their first and lead Certification Laboratory and has maintained a continuous commitment to play the role of reference Laboratory by offering to the WiMAX vendors ecosystem the full range of test suites required by the WiMAX Forum in order to achieve Certification for their products.
As the latest development in this field, AT4 wireless is now offering the so-called Mobile Interoperability Testing (MIOT) Amendment (PHY and MAC-related Interoperability Test Suites) and Operator Interoperability Testing (OIOT – Network layer-related Interoperability Test Suites), in order to complete their comprehensive portfolio of WiMAX Certification testing services.
“This is another important milestone for AT4 wireless, and we are proud to be the only WiMAX Certification Laboratory in the world that can provide in-house the full range of test suites required for WiMAX Certification, thanks to the Operator Interoperability Testing Service that is performed solely at AT4 wireless, Inc. facilities, offering the most comprehensive set of validated test systems as an add-value in the form of enhanced flexibility to adapt better to vendors’ specific needs” said Jose de la Plaza, Telecommunications Laboratory Manager at AT4 wireless. • 14-10-09
AT4 wireless is a global supplier of Testing Solutions for wireless technologies recognized as the most complete Wireless Certification & Testing Laboratory in the world and a leading manufacturer of cutting-edge test & measurement equipment for telecommunication technologies.
Intrinsyc Software International, Inc., is exhibiting a host of products that exemplify its leading expertise and proven products within the mobile software industry. From e-Reader technology to mobile device middleware and smartphone applications, Intrinsyc Software International is showcasing its mobile software development and service capabilities during Mobile World Congress.
“The strategic partnerships with Intrinsyc announced at Mobile World Congress and related product announcements significantly elevate Intrinsyc’s profile in the wireless industry” said Tracy Rees, President and CEO, Intrinsyc, “The momentum, driven by our continued innovation and new business relationships, will help pave the way to future growth and long term value.”
Highlights from the show include:
Source: Intrinsyc (17-2-10)
Company partners with Business Logic Systems to help operators monetize hard-to-reach prepaid base
Airwide Solutions, (Hall 2, Stand B38) a provider of next generation mobile messaging infrastructure, applications and solutions today announced a Real-Time Loyalty & Profiling Solution that will enable mobile operators to drive incremental lifetime value across the subscriber base, including hard-to-reach prepaid customers. Airwide’s Real-Time Loyalty & Profiling Solution leverages a new partnership with Business Logic Systems (BLS), a specialist provider of real-time prepaid marketing campaign automation and customer loyalty solutions, and enables mobile operators to stimulate top-ups and usage, reward loyalty and reactivate dormant subscribers.
In the maturing mobile market, operators need to create more value from their entire customer base, but especially from their prepaid subscribers. However, targeting this segment has always been notoriously difficult due to lack of customer information and contact details, which makes traditional marketing nearly impossible and very expensive.
Airwide’s Real-Time Loyalty & Profiling Solution gives operators the ability to quickly and easily access, analyse and act upon event data in real-time to create a targeted, two-way dialogue with subscribers, via mobile messaging. Using the unique RealTime Prepaid Marketing Engine from BLS, in conjunction with Airwide’s AirGate MultiMessaging next-generation messaging gateway, the new solution enables operators to quickly and profitably reach the entire customer base, increasing the lifetime value of subscribers and proactively managing their prepaid base.
“Operators have sophisticated mechanisms to market to and manage their relationships with postpaid subscribers. Yet in most cases the majority of their subscriber base is prepaid, and there is little visibility to these subscribers, and traditional marketing methods do not work. This is increasingly causing significant business problems including increasing churn and lost revenue as operators have no meaningful relationship with these subscribers”, said Jay Seaton, CMO of Airwide Solutions. “Airwide’s new Real-Time Loyalty & Profiling Solution offers operators unique capabilities for building a two-way, personalized and multichannel dialogue that will build meaningful ongoing relationships with prepaid subscribers with timely and relevant offers, communication, prompts, rewards and activations, driving up recharge revenues, stimulating service usage and increasing customer retention.”
“Prepaid customers are notoriously fickle and as they continue to grow in numbers and importance, mobile operators must successfully market to these subscribers to help increase their life time value,” commented Tim Yates, CEO, Business Logic Systems. “Traditional CRM methods such as mail and outbound calling are ineffective and costly. By leveraging Business Logic Systems’ technology together with their mobile messaging technology Airwide can help mobile operators proactively reach prepaid customers, turning inactive users into loyal customers and encouraging occasional users to top-up regularly.”
Unlike other solutions, which are tied to specific billing or charging systems, the Airwide Real-Time Loyalty and Profiling Solution focuses on real-time and interactive campaign management from a messaging perspective, leveraging the power and number one market share of the AirGate MultiMessaging next-generation messaging gateway for easy multi-channel integration with any existing messaging infrastructure.
By employing messaging for immediate, high-impact and ubiquitous campaigns operators have an unparalleled means of boosting revenue from all subscriber populations.
The Airwide Loyalty & Profiling Solution will be demonstrated at Airwide’s stand B38 in Hall 2 at Mobile World Congress until February 18 in Barcelona, Spain. • 15-2-10
NEC Corporation announced that it will provide Airvana’s HubBub™ UMTS consumer and high-capacity enterprise femtocell access point as part of its femtocell solution offering to mobile operators worldwide. NEC will offer Airvana’s femtocell access point as part of its growing ecosystem of femtocell access point vendors. Airvana is a leader in femtocell technology that provides a wide portfolio of CDMA and UMTS femtocell access points.
“Our collaboration with Airvana is a step forward to our goal of providing a true multi-vendor environment to mobile operators,” said Anil Kohli, General Manager, Indoor Solution division at NEC. “Airvana’s leadership and innovation in femtocell technology and standards is demonstrated by its UMTS femtocell which will deliver tremendous value to mobile operator customers.”
Airvana’s 3GPP (3G Partnership Project)-compliant femtocell access point will deliver out-of-the-box interoperability with the NEC femtocell gateway including the security gateway, concentrator and the Femtocell Access Point Management System. NEC will provide a smooth transition of its deployed femtocell gateways to a standards-based gateway, connecting the Airvana femtocell access point to the mobile operator network.
“The combination of NEC’s network integration expertise and Airvana’s femtocells will allow mobile operators to rapidly deploy an end-to-end femtocell solution with confidence,” said Sanjeev Verma, Vice President, Femtocell Business and Corporate Development, Airvana. “This relationship broadens the distribution channels for our UMTS femtocell products and strengthens NEC’s femtocell solution portfolio.” • Source: NEC Europe (4-2-10)
Telco Updates
Telco spots on TwitterPropuestas en Brasil
Cabo Frío: paraíso a 200 km de Río • Niterói: playas, arquitectura y agenda cultural • El camino de Niemeyer: recorrido arquitectónico
Propuestas en Argentina
Ruta Nacional 40: Recorrido por la parte Norte • Centro (Cuyo) • Sur (Patagonia)
