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Sectors and markets

Top trends at CeBIT 2008

Mobile Internet becoming a mass market

More than 50 percent of telecom companies now consider mobile Internet more important then text messaging • Strong demand for inexpensive notebooks with integrated broadband technology • Innovative services allow navigation market to grow

According to the latest “TELCO Trend” survey conducted by Steria Mummert Consulting, mobile Internet stands to become the key future sales engine for the telecommunications sector. Of the experts surveyed, 56.5 percent ranked the mobile Internet as the most important mobile communications service, followed by text messaging (54 percent), the mobile office (50.8) and voice services (44.4).

The demand for mobile Internet access is particularly strong among business clients, who want to be able to use e-mail plus address and calendar management on the road. Traditional telephony on the other hand is losing ground: Only four out of ten telecom companies expect to register long-term growth through sales of voice services. Mobile Internet is set to receive an additional boost from stepped-up marketing of inexpensive data transmission flat rates as well as next-generation mobile phones. By the end of 2007, more than ten million Germans already owned a UMTS-capable device.

These hotly anticipated new mobile trendsetters, characterized by very high-speed Internet access, will go on display at the upcoming CeBIT from 4 to 9 March. Growing UMTS broadband coverage allows for download rates of up to 7.2 megabits per second — more than three times the speed of conventional DSL fixed network access. Uploading data has also become significantly faster, thanks to the new HSUPA technology (High Speed Uplink Packet Access), reaching up to 1.45 mbps. Further innovative features are also anticipated — for example, gesture control and integrated navigation chips.

Mobile TV based on DVB-H standard poised for commercial launch in Germany

Mobile television via cellphones, PDAs or navigation devices will be in the spotlight at the digital industry’s biggest exhibition. In mid-October 2007 the General Conference of the German state regulatory agencies for television selected the Mobile 3.0 company as the provisional operator for the coming DVB-H platform (Digital Video Broadcasting-Handheld). Mobile 3.0 is owned by Hubert Burda Media and Georg von Holtzbrinck publishers as well as the television provider Mobiles Fernsehen Deutschland (MFD), which already broadcasts a channel in DMB standard.

Just recently the European Commission declared DVB-H to be the new European standard for mobile TV. A cohesive licensing concept is being developed to promote the provision of services and innovative business models. In Germany a total of 15 television and four radio channels are expected, with the launch scheduled to take place in time for soccer’s UEFA European Championship (EURO 2008) next June. CeBIT exhibitors will be displaying the first mass production-ready mobile phones with built-in TV receiver.

Notebooks with high-speed Internet access: Demand exceeds supply

According to a current market study, the demand for mobile PCs with integrated broadband technology has surpassed all expectations. In a survey conducted by Pyramid Research on behalf of the GSM Association (GSMA) and Microsoft, the year 2008 will see a worldwide sales potential of around 80 million notebooks in the below-700 euro category, while manufacturers will only be able to deliver around 33 million devices at those prices.

The survey shows there is a substantial demand for notebooks with integrated broadband plus the right form factor and price as well as out-of-the-box connectivity, which is not yet being met,” declared GSMA CEO Rob Conway. The survey queried 12,000 computer users in 13 different countries as well as notebook, component and chip manufacturers. CeBIT 2008 will feature displays by leading manufacturers of their notebook innovations for the year in progress.

BITKOM: Market volume for mobile car navigation to reach 825 million euros in 2008

According to prognoses by BITKOM (the German Association for Information Technology, Telecommunications and New Media) the navigation market will again experience solid growth this year. Experts are predicting a market volume of 825 million euros in Germany (2007: 748 million euros). Technological refinements and affordable prices are expected to be the primary market drivers. One new development involves analyzing movement patterns of cellphones within the mobile communications network to detect traffic jams sooner than before and alert the applicable car drivers. But these navigator “pilots” may soon be experiencing increasing competition from navigation-capable GPS smart phones: According to a prognosis by ABI Research, these high-tech cellphones will make up a quarter of all navigation systems by the year 2012.

An additional trend at CeBIT 2008 involves the new digital radios, which offer clear reception without any static or crackling. According to an EU recommendation, all conventional USW stations in Germany are to be taken off the air by 2015, thus catapulting conventional analog radios from people’s cars and living rooms onto the scrapheap of history.

January 2008



CeBIT 2008: The new-look of CeBIT 2008 • CeBIT expects French record participation • Deutsche Messe relaunches CeBIT websitedigital living: Added value for resellersMobile Internet becoming a mass marketConsumer entertainment trendsStrategic partnership to promote Green ITICT helps boosting the efficiency of public administration“Business Solutions” display category • Products for banks, insurers and financial service providersMore top-rate speakers than ever Green IT Guide: awareness about energy-efficient use of computersGreen solutions

Further contents about CeBIT: CeBIT visitors can “activate” complimentary tickets by cellphone New technologies for doctors at TeleHealth 2008Medicine launches into cyberspaceWeb 2.0 and Social Networks move into the business community • The Future of Mobile Broadband CommunicationsWomen to enjoy free admission to CeBIT on International Women’s DayLarge-format flat-screen TVs more popular than ever before •


TOP - Cover -


CeBIT 2008 – Hannover, 4-9 March

Consumer entertainment trends

Flat panel TV sets continue forward march • Network connectivity becoming standard feature of CE products • Internet television (IPTV) poised for breakthrough

Digital entertainment is in greater demand than ever before. The German association for consumer and communications electronics (gfu) is predicting sales of more than 4.4 million flat panel television sets in Germany alone. Despite falling prices, the German Association for Information Technology, Telecommunications and New Media (BITKOM) anticipates record market volume of just fewer than five billion euros in 2008. There is also a growing interest in “professional” flat panel television sets which can be used, for example, as customer or visitor information systems at companies, airports, train stations, hotels or medical facilities.

Digital recorders and players which support the high-grade DVD formats Blu-ray and HD DVD will also be experiencing further growth in 2008. Annual growth for this product group is anticipated at 12.5 percent through the year 2011. And the picture is similarly positive for digital set-top boxes used for high-resolution HD television. Reason enough to breathlessly await CeBIT from 4 to 9 March, because, with only three months to go before soccer’s Eufa European Championship (EURO 2008), all the latest digital consumer trends are guaranteed to be on display.

Another new trend being highlighted at the new “Home & Mobile Solutions” display sector at CeBIT involves digital connectivity. According to BITKOM, United States consumers are already spending 8 billion dollars annually for networked consumer entertainment (CE) devices. This trend will reach Germany in 2008 as well, as the wireless media highway helps realize the dream of digital interfacing between all different kinds of appliances. A PMP (Portable Media Player), for example, will load your favorite songs or videos from the PC hard disk; your home server can transmit your vacation photos to the flat panel TV; and thanks to the broadband connection, your Web radio can receive thousands of stations from across the globe. Apart from Wireless LAN, another transmission standard will establish itself — HomePlug AV, conveniently allowing you to use the power lines to distribute music, images and videos throughout your home. The maximum transmission speed is equivalent to that of Wireless LAN (200 megabits pro second).

Initiative for nationwide broadband access

Germany still lagging behind EU leaders

By the end of 2007 around 18 million German households had DSL access. But there is still a long way to go before everyone has coverage. The German municipal association (DStGB) and the German federation of county governments (DLT) are critical of the fact that, at present, around five million residents still do not have access to broadband Internet. The consequence for the 2,200 affected communities is a dramatic acceleration of rural flight and an exodus of businesses. The Managing Director of the Association of Telecommunications and Value-Added Service Providers (VATM), Jürgen Grützner, plans to unite the forces of all parties involved, drawing up a joint plan of action to guarantee that “blank spots” on the German broadband map are quickly eliminated. According to a current ranking of EU countries regarding the amount of consumer high-speed Internet access, Germany only comes in average in Europe. Only 50 percent of German households have DSL access, whereas the corresponding figure for Holland and Denmark is 74 and 70 percent, respectively (source : Eurostat).

Internet television attains growing popularity

 Trend towards open standards

Open platforms are a prerequisite for many successful business models in the World Wide Web, and these marketing strategies are sure to spark some lively debate at the upcoming CeBIT. Take, for example, the Open IPTV Forum. This body, which includes companies from the telecom, hardware and infrastructure sectors, is dedicated to developing unified worldwide standards for Internet television (IPTV). Recently, Deutsche Telekom also became a member of the forum. And a high-revenue future market is truly at stake: According to a recent survey by the market research institute Informa Telecom & Media, by 2012 some 38.5 million German households will be able to receive TV programs via their broadband connection. In 2006 the figure was only 5.3 million. Along with China, the United States, France and Japan, Germany will thus become one of the world’s five key IPTV markets, thus turning IPTV into a serious competitor for traditional TV broadcasting — and a hot topic at CeBIT 2008.

January 2008



CeBIT 2008 – Hannover, 4-9 March

The US Climate Savers Computing Initiative and CeBIT team up in a strategic partnership to promote Green IT

The US “Climate Savers Computing Initiative“ (CSCI) and CeBIT have entered into a strategic partnership for the 2008 show. CSCI will be contributing content and a stand of its own to the “Green IT” section at the upcoming CeBIT trade show. Set up in June 2007, the initiative numbers among its membership such global brand names as Intel, Google, Dell, EDS, HP, IBM, Lenovo, Microsoft, PG&E and the World Wildlife Fund, along with 100 or so other leading companies and organizations. The purpose of CSCI is to reach agreement on concrete environmental goals, with the ultimate aim of reducing carbon emissions resulting from the operation of computers.

In a recent statement Ernst Raue, Chairman of the Board at Deutsche Messe AG, noted: “Green IT will be the central theme of the next CeBIT. We are delighted that such a high-profile American initiative as Climate Savers Computing has signed up to participate in CeBIT 2008.” The global ICT industry, he pointed out, now faces important decisions about the future. “CeBIT is the first event worldwide to provide a single unified platform for discussion of all the key issues relating to Green IT. At a time of rapidly rising energy prices, Green IT offers business users the potential for significant savings in energy costs.” In the “Green IT Village” CSCI and many individual exhibiting firms will be presenting their solutions for more energy-efficient computing. The “Green IT Guide” will provide answers to key questions and offer companies an opportunity to profile their work. Green IT will also feature prominently in the congress program that accompanies CeBIT 2008.

DRAFT statement by CSCI: “In CeBIT we have found an ideal showcase for our work. At the world’s largest ICT trade fair we will be meeting international experts who deal with issues of IT and energy efficiency on a daily basis. Since we plan to extend our work to Europe in the future, we are very pleased to be forming this strategic partnership. As the world’s largest trade fair for the digital industry, only CeBIT has the necessary potential to bring together all the issues surrounding Green IT and drive the debate forward.“

CSCI has set itself the goal of reducing the power consumption of computers – and therefore their Co2 emissions – by 50 per cent by the year 2010. This is to be achieved primarily through the use of more efficient components and more intelligent energy management systems.

Independent studies show that up to 50 per cent of the electricity consumed by the typical desktop PC is wasted in the form of heat. The energy never reaches the processor, the hard drive, the memory chip or other components. Industry analyst Gartner has calculated that the energy consumption of a well organized IT infrastructure with 2500 computers is 50 per cent lower than a poorly organized set-up.

The Climate Savers Computing Initiative is headed up by nine “Board of Director“ companies: Dell, EDS, Google, HP, Intel, Lenovo, Microsoft, Pacific Gas & Electric and the World Wildlife Fund. Other big-name concerns such as AMD, Delta Electronics, eBay, Fujitsu, Hitachi, Marvell Semiconductor, NEC, Sun and Supermicro have been co-opted as sponsors.

For further information: Climate Savers Computing InitiativeCeBIT

January 2008



Encuestas sobre temas de actualidad: Sobre el Juicio del 11-M (14 feb 07) • Sobre la situación de De Juana Chaos (12 feb 07) • Sobre el cambio climático (22 ene 07) • Posible diálogo entre los partidos políticos y Batasuna (29 ene 07) • Intención de voto y valoración de líderes políticos (29 ene 07) • Sobre la inmigración tras los altercados de Alcorcón (29 ene 07) • Sobre el PP y PRISA (mar 07) • Sobre los hábitos de conducción (abr 07) y las declaraciones de Aznar • Equipos de Gobierno, grupos e instituciones, problemas en la sociedadOrientación del voto (municipales y regionales) • Sobre "la pregunta" de Sebastián a GallardónActitudes tras la ruptura de tregau de ETA (17 jun 07) • Necesidad de negociación para el final de ETA (17 jun 07) • Posible vuelta de Rato a la política (9 jul 07) • Intención de voto y ayudas sociales propuestas (17 sep 07) •

Declaraciones: Gaspar Llamazares (8 ene 07 y 12 ago 07) • Pilar Manjón (5 feb 07) • Ellen Jonson-Sirleaf (10 mar 07) •
Opiniones: El voto sin miedo es el más representativo


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