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Madrid • 20-23 May 2010 

International Eco-Friendly Vehicle and Sustainable Mobility Show

The international eco-friendly vehicle and sustainable mobility show will present the creative and R&D efforts of the automobile industry • Miguel Sebastián, the Spanish Minister for Industry, Trade and Tourism, will inaugurate the Show on 20th May • More than 120 eco-friendly vehicles made by 34 makes will be presented for the first time at the Show, which will also feature a worldwide launch: the electric Golf

The International Eco-Friendly Vehicle and Sustainable Mobility Show, which is due to open its doors between 20th and 23rd May next, today staged a press conference prior to this year 2010 edition. At this event, various representatives of the main bodies involved in the project, which is organised by IFEMA and promoted by ANFAC and ANIACAM in collaboration with IDAE, sought to convey a series favourable forecasts to the media regarding the excellent response that has been recorded on the part of the automobile industry, companies involved in achieving the goal of sustainable mobility and end users.

In this respect, Luis Eduardo Cortés, the Chairman of the Executive Committee at IFEMA, the body that organises the Show, declared that "34 automobile makes will take part at the Show in order to present their new developments, the results of their creative and R&D efforts". At this exhibition, some 25% of the vehicles will be electric, with the rest of the exhibits consisting of the ideas proposed by other participating companies, bringing the total number of products and services on show to one hundred in total. These participants will consist, among others, of energy companies and companies involved in the design of recharging infrastructures for electric vehicles, as well as bodies responsible for creating the new mobility model.

A future model

Within this context, Víctor García, the Managing Director of ANIACAM, has highlighted the importance of this Show by stating, "that IFEMA is the forerunner and many other fair organisers are likely to follow suit, because this is the future of all shows of this kind". García, who represents the vehicle importers association, has also declared that the Show represents an opportunity "to show the efforts that the vehicle manufacturers have been making in order to create new eco-friendly developments that are also sustainable, in spite of the current crisis". This is a strategy that, according to García, "shows our conviction that, once the current situation has been overcome, we shall be able to continue to pursue our innovative ideas".

Alongside the new products and models that will be exhibited at the International Eco-Friendly Vehicle and Sustainable Mobility Show, Luis Valero, the Managing Director of ANFAC, also highlighted the importance of this event in terms of promoting the "grand debate that has emerged regarding these technologies". In this respect, in view of the key period of change that the automobile industry is currently witnessing, ANFAC has chosen the Show as the ideal framework for staging the conference entitled "Sustainable and Efficient Mobility As an Engine for Technological Innovation". This is an event that, "next 20th May, will bring together the main players that are leading this change within the automobile industry. I believe this statement is justified by the simple mention of just two of the speakers at the conference: Marc Duval-Destin, the Head of Research and Advanced Engineering at PSA Peugeot Citröen and President of EUCAR; and Ulrich Hackenberg, a Member of the Technical Development Committee at Volkswagen".

This session will complement the comprehensive Specialised Conference Programme that will be staged to coincide with the Show exhibition itself and various other activities, a Programme that Carlos Espinosa de los Monteros, the Chairman of the Show's Organising Committee, recalled in his presentation. Espinosa de los Monteros explained to journalists at the press conference that, "alongside the first edition of the Show itself, this Programme was the most difficult aspect to organise due to the especially adverse circumstances that exist within the industry at present". Nevertheless, the Organising Committee Chairman pointed out that a sufficiently attractive market niche had been found for makes and society as a whole: "IFEMA has been able to grasp the opportunity, convince the automobile makes and create a forum at which the new mobility model can be promoted among the general public". In this respect, "the Show will offer participants the opportunity to discover what the current situation is like within the eco-friendly sector, what research is being carried out and what solutions are currently being developed".

The press conference featured the attendance of José María Álvarez del Manzano, the Chairman of the IFEMA Governing Board, Fermín Lucas, the Managing Director of IFEMA and, Marta Peraza and Alberto Díaz, the Director and Marketing Manager, respectively, for the International Eco-Friendly Vehicle and Sustainable Mobility Show.

On 20th May, Miguel Sebastián, the Spanish Minister for Industry, Trade and Tourism will officially inaugurate the International Eco-Friendly Vehicle and Sustainable Mobility Show. The Press and Trade Professionals Day will also take place on 20th May, based on a timetable of 9.00 a.m. through to 7.00 p.m. Between Friday 21st and Sunday 23rd May, the Show will open its doors to the general public, from 10.00 a.m. to 9.00 p.m. The fair will coincide with the Energy and Environment International Trade Fair (GENERA), an event that is also organised by IFEMA. • Mayo 2010